Reshaping the ferry booking engine

Success stories

Minoan Lines

May 24, 2023

The challenge

We were asked to design and develop the new website to support 5 different languages and show content based on the user personas located on our business and UX analysis.

  • Students
  • Permanent residents of Crete
  • Tourists travelling to Crete and the Adriatic sea

We have design and developed a new booking system is connected with 2 external APIs based on the destination and departure port. Our CMS is capable of connecting with unlimited sources via REST API.

With the redesign of the booking flow we have managed to reduce by 2 clicks the reservation process while providing a price estimate from the first step of the flow.

Improving the customer experience (CX) by 24% thought out the complete customer's journey.

Success, what's next?

The success of this project is a testament to the power of collaboration and the importance of combining design and development to create a truly effective booking engine. We are proud to have played a role in the success of Minoan Lines and look forward to helping more businesses achieve their goals.

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